Tuesday, June 10, 2014
Cookies - Me vs. The Machine
Potbelly. Who would have thought they would be my
cookie-baking nemesis?! I certainly
didn’t. I figured it would be some great
artisanal baker, but no. I’ve heard from
several people over the years about how amaaazing their cookies and ice
cream-cookie sandwiches are….blah, blah, blah.
Challenge accepted and nemesis no
more, my friends. I think I have finally
conquered their most popular cookie – the oatmeal chocolate chip, of course.
Like a true professional, I did
my research over time. I made tweaks to
a recipe I already know and love, I tried a couple new recipes from other
blogs, I bought a Potbelly cookie and tried to figure out if there was
some secret spice I was missing (Anyone see that Friends episode with Monica dissecting what turned out to be a
Nestle Tollhouse recipe?? Yup, same.). I
even emailed Potbelly’s customer service and asked them about their
recipe. I’ll get to their response in a
sec. But finally, I got the golden
ticket one day when a weekly email from King Arthur Flour showed up in my inbox
featuring their version…bingo. I should
have thought to go to them first.
Here is their recipe:
Ingredients
1 cup (2 sticks)
unsalted butter, at room temperature
1 cup light brown
sugar, packed
1/2 cup granulated
sugar
1 large egg, at
room temperature
1 large egg yolk,
at room temperature
1 tablespoon
vanilla extract
2 cups All
Purpose Flour
1 cup
quick-cooking or old-fashioned oats
1 teaspoon baking
powder
1 teaspoon baking
soda
1 teaspoon kosher
salt or 3/4 teaspoon regular table salt
3 cups semisweet
chocolate chips
Directions
1) Preheat the
oven to 325°F. Line several cookie sheets with parchment paper, or lightly
grease with non-stick vegetable oil spray.
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2) Beat
together the butter and sugars until smooth.
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3) Add the egg,
egg yolk, and vanilla one at a time, beating well after each.
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4) Whisk
together the flour, oats, baking powder, baking soda, and salt, and add to
the butter mixture in the bowl.
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5) Mix until
everything is thoroughly incorporated. Scrape the bottom and sides of the
bowl, and mix briefly.
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6) Stir in the
chocolate chips.
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7) Scoop the
dough onto the prepared baking sheets, leaving about 1 1/2" to 2"
between cookies.
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8) Bake the
cookies for 12 to 15 minutes, until they're a light golden brown, with
slightly darker edges. Their middles may still look a tiny bit shiny; that's
OK, they'll continue to bake as they cool on the pan.
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9) Remove the
cookies from the oven, and as soon as they're set enough to handle, transfer
them to racks to cool.
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As good as this recipe is, I
still make my own adjustments to get the texture I want – I use jumbo eggs
instead of large, I add some extra oats (about 1/2-3/4 cup), perhaps a pinch more baking soda or
powder. I will say that their use of a
full tablespoon of vanilla is unique – don’t skimp on that, it makes all the
difference. And whatever you do, make
sure its pure vanilla extract and not imitation. Ick.
As for Potbelly’s customer
service response….well first, I checked their website and it just says that a
particular recipe is used and they are baked fresh daily. Ok fine, but I wanted more than that. I asked if the dough is actually made on
sight or if they just get dough that they bake at each location. I also asked if the recipe was Potbelly’s or
from a third party bakery. The response
(which to their credit, I did receive within 24 hours) was, “They are baked fresh each day from dough
which is made according to a Potbelly recipe.”
Hmmm, they get
kudos for using their own recipe, but this is still vague enough, and I’ve
watched enough “How It’s Made” in my day to guess that this dough arrives at
each store in big gallon buckets (likely with added sodium and preservatives)
and just gets scooped out and plopped onto baking sheets. Nothing horribly wrong with that I suppose,
but for all the hype they get, you’d hope that there’s at least some skill and
passion involved. Next time you get the
craving, come to my kitchen instead….to borrow from Seinfeld – admittedly the
context is a bit different – they’re real and they’re spectacular!!
Another batch laying in wait |
**Note** – I made these for my
Baking GALS Round 31. While I would love
to devour them all myself, I thought it best to get them out of the house immediately
and spare my figure. And no, I did not
skip Rounds 29 and 30 – I made repeat cookie and scone recipes the past couple
months and therefore didn’t bother boring you with the details. No worries, the troops were fed!